| ‘Tis better to have loved and listed, than never to have listed at all.’(With apologies to Willie Shakespeare.) As Cupid readies his bow and arrow, businesses worldwide are gearing up for one of the most lucrative holidays of the year: Valentine’s Day. An opportunity to try out your most interesting marketing ideas and gain attention. There are simple gestures to play Cupid to your clients and their dream homes –– finding the perfect match. Such a sweetheart deal. You know I have a soft spot for Valentine’s Day—heart cushions, fuzzy red throws, chocolate covered strawberries, and all that. Not an infatuation, not an attraction, but an obsession. Truly irrational. Especially when it comes to staging a listing. |
| ‘All the world’s a stage, and all the sellers and buyers, merely players. They have their exits and their entrances…’but you don’t want them to come through the front door and quickly out the back. Have them see red – in a good way. |
‘There are good hearts to serve men in mansions as in condominiums.’ It’s the small things that build connection and responsiveness. A comfy chair with a hearty toss cushion, a soft throw draped and ambient lighting, bonding buyers with a cozy sanctuary. Set out a couple of books or a cup of tea on a small side table, and you have a spot that feels like a warm hug. |
True love doesn’t have to mean sharing your toothbrush––or having them out for buyers to see. Pop in a splash of red with a decorative soap dispenser or fluffy red towels. |
‘If music be the food of love, play on.’ Soft music playing in the background translates feelings that spoken words can’t. Unforgettable. |
It’s all about connecting and showing reasons to love your listing by adding a touch of love to your marketing strategies. So go ahead, spread the love this Valentine’s Day! ‘To stage or not to stage, that is the question.’ Happy Valentine’s Selling! |
Speak Your Mind