Charming St. Patrick’s Day Marketing Ideas

Top o’ the mornin’ to you. 

Mastering the art of gifting is a grand tool for establishing and nurturing long-lasting relationships with clients.  By showing appreciation through creative, unique or personal gifts, you can really differentiate yourself from your competition, creatinggreen with envy lasting impressions that stay top-of-the-mind.  

As St. Patrick’s Day approaches, it is a lucky opportunity to connect with clients in a fun and memorable way, as well as an opportunity to  showcase listings with “green” staging ideas that are “a bit of home”.


Lucky Charms Cereal 
Realtor: Delight clients with a small box of Lucky Charms cereal, complete with a note that says, “I’m so lucky to have you as a client!”  It’s sure to bring a smile to their faces. 
Staging: Set out a box along with a stack of cereal bowls on the kitchen counter.
 

Shamrock Seeds or Plant 
You: Give the gift of “wearing the green” with a small plant or packets of shamrock seeds. Include a note  –“I’m luckier than a four-leaf clover to have you as a….”or “May good luck be with you wherever you go, and your blessings outnumber the shamrocks that grow.” 

Note: Never iron a four-leaf clover because you don’t want to press your luck. 

Staging: Incorporate a plant on the front entry table beside your listing sheet, bathroom countertop or anywhere a touch of green will be welcome. As they say, it ain’t over till it’s clover. 

Pot o’ Gold Treats 

You: Fill small jars with gold-wrapped chocolate coins and attach a card that says, “You’re a treasure to work with!” or May your home be filled with laughter, may your pockets be filled with gold, and may you have all the happiness your heart can hold.” 

Staging: Fill a crystal bowl with chocolate coins to tempt all those choco-holics. Or catch a leprechaun. 
 

Irish Coffee Kit 

You: Put together a Irish coffee kit complete with small bottles of Irish cream, gourmet coffee, and chocolate-covered spoons. Include a note with instructions for creating the perfect Irish coffee at home. 

Staging: Set out the above on a bar cart, along with Irish coffee glasses. It will be the luck of the latte.
 

Irish Soda Bread 

You: Bake or buy mini loaves of traditional Irish soda bread to share with your clients. Include a recipe card so they can recreate this delicious treat at home. 

Staging: Style a kitchen counter with a loaf of soda bread with a jar of jam on a wooden board along with a teapot and mugs. …or display a plate of green frosted cupcakes or Irish Cream macarons.
 

 

Lucky Lottery Tickets 

You: Spread the luck of the Irish with scratch-off lottery tickets with a note that says, “May the luck of the Irish be with you!” 

Staging: Hire me. Your lucky charm.   

Remember, you’ll never plough a field by turning it over in your mind.

Keep calm and leprechaun. Sláinte! 

Speak Your Mind

*