| It’s a brilliant and easy marketing technique in selling a home— one of my personal favourite and budget-friendly strategies for maximizing value and selling quicker. |
| If you have a property about to go on the market, knowing how to incorporate greenery to cozy up the vibe may be the difference between the listing dying on the vine—or sprouting interest. With today’s technology overhaul, home buying is less like a blind date and more like online dating. To snag those online suitors, it is essential that the homes’ profile pictures are nothing less than stunning, the home dressed up in order to earn that “first date”. Pick up any interior design magazine and you’ll see that almost every photo has either plants or fresh flowers providing the finishing touch. Surveys have proven that photos posted with plants get way more traffic, clicks, and direct messages. |
| Buyers want a home that has been cared for. Displaying plants show that the seller is someone who likely also took care of other parts of the home, such as the HVAC system and roof. After all, plants do require some watering and attention to stay alive. Incorporating house plants also demonstrate the availability of a large amount of natural light in the home — a plus selling feature. |
| “Right plant, right place.” Selecting the right ones is an art in itself, for each choice and placement dramatically alters the feeling of a space. Each choice is a petal in the bouquet of a home’s story. Plants and/or fresh flowers are not just decor items, but living art pieces that breathe life into rooms, making hearts flutter like a clean sheet on a long line. They can be the soothing balm that potential buyers need, connecting them more to the home. Buyers feel plant energy when they walk in – unless the plants are dead, which tend to give off the emotions of strip mall mannequins. After all, and for the most part, plants are inexpensive compared to purchasing pieces of furniture or art to fill in those empty, neglected or awkward spaces. |
| DO’S AND DONT’S Plants should accentuate the décor, not overwhelm it. Because after all, our one task in life is to make friends with reality. Solution: Place extra plants in various strategic locations, consolidate 2 or 3 small plants in one pot, or just pass on extraneous plant babies for others to care for during the short selling time. |
| As sure as clouds gather and clouds part, not all plants are created equal. Instead of a spattering of small plants throughout the home, group them together to create a curated, intentional look. |
Staging trick: Put plants on empty shelves or on end tables where there are no lamps. |
| There is no need to go out and buy vases of expensive flowers. A little bit goes a long way. A daisy in a small vase might look great near the bathroom sink. A cluster of white hydrangeas can be fabulous on a kitchen countertop. |
| It’s safe to sprinkle a few faux options in. Chances are good that nobody will ever notice if a few are actually plastic. Pinky swear. Plants chosen and placed wisely speak volumes, using nature’s beauty to make a house feel like a home. That’s how you get that “Wow” from buyers when they walk into a room for the first time. Now that the stage is set, let them work their magic. Anyway, thanks for coming to my TED talk about staging plants. (And probably more information than you asked for.) Happy Selling. |
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